Leading flavour and fragrance ingredient supplier De Monchy Aromatics today launches a refreshed brand identity.
Developed in cooperation with Cedar, the new brand approach will be applied throughout the business' global corporate communications including a new website, expected to launch in December. It will establish De Monchy Aromatics as a unique voice in this competitive marketplace, building on 50 years of heritage to reflect the modern and global face of the company.
The project was awarded to Cedar's Shanghai office after a competitive pitch process. Discussing the rebrand, De Monchy Aromatics International Sales Director Henry Gill commented:
“It’s been a very interesting process for us; a very new, positive experience to look at our brand with critical eyes. If I had to do it over again, would I do it and would I appoint Cedar? Absolutely.”
Hannah Saunders, Cedar’s International & UK Business Development Director said:
“It is always exciting to get under the bonnet of an established brand to tease out the equity, and working with the De Monchy Aromatics team has been a particularly thrilling project. Their willingness to embrace challenge and change has been inspiring, and we’re very much looking forward to the next phase –developing the new website.”