Introducing the all-new Tesco Magazine

19 September 2013

PR Drop In tescoThe all-new Tesco magazine launches in store this month, marking the start of a fresh print and digital content programme that brings to life the ‘Love Every Mouthful’ message.  

Created by Cedar, Tesco’s content marketing partner, the new approach is designed to inspire customers across three core pillars — food, family and living. The magazine, website and social platforms are packed with ideas to help customers enjoy great food experiences, from planning the weekly shop to cooking nutritious meals to share with friends and family. They also integrate relevant, entertaining lifestyle content. 

The new magazine brings together Tesco Real Food and the old style A5 Tesco magazine, both bi-monthly titles, to give customers a larger, unified print title produced 10 times a year. 

It comes in print and tablet form, with an augmented reality cover and click-to-buy features delivered using the Metaio platform and the Tesco Discover app. 

The magazine launches alongside a new content hub at tesco.com/foodandliving, which delivers food and lifestyle content through a single portal.  

There are also 35 new recipe videos, including brand new interactive YouTube videos where the customer can click menus within the visuals to choose which recipe they want to learn more about. This is all in addition to over 300 existing videos covering recipes, cookalongs and provenance pieces showing where our food comes from. 

Customers can also join the Love Every Mouthful food conversation across six social channels – Twitter, YouTube, Pinterest, Instagram, Facebook and Google+. 

Tesco magazine is already the nation’s biggest print title with each issue attracting up to 7.2 million readers – according to the 2012 NRS – and the August ABCs showed that it has the highest circulation of any UK magazine. 

dunnhumby, the world’s leading customer science company, continue to handle advertising sales across the new print and digital platform, as well as the ongoing research and insight into the Tesco shopper.

The magazine will be available in Tesco stores from 16th September. 

Check out the new magazine in this video

‘The new Tesco magazine and digital content marks a fresh approach to sharing our passion and care for food with customers,’ said Emma Arnold, Head of Publishing and Content at Tesco. ‘All the recipes and lifestyle ideas have been designed with our customers at heart, and we can’t wait to hear what they think when the magazine hits stores.’

‘Customers told us they wanted more content, more frequently, across more channels; so that’s what we have created,’ said Maureen Rice, Editor-in-chief at Cedar. ‘This new magazine represents the fantastic evolution of Tesco’s industry-leading content.’

‘Advertisers are already engaged with the huge and significant audience that Tesco Magazine reaches. The new magazine brand – both in print and digital – coupled with dunnhumby’s unique insight into the Tesco shopper, gives even more targeted and creative opportunities’, said Sharon Stuart, dunnhumby’s Head of Publications and In-Store Media sales.

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What are your thoughts?

Comments

Sunny 28/11/2014 18:17:31

Callander 2015

Winifred Crowe 14/10/2014 15:16:36

Tesco magazine for October 2014. Page 70 - Lottery Tickets coupon clearly states "valid from 02/06/14 until 29/06/14" Somebody was not thinking.

Linda Hawketts 01/06/2014 09:21:41

Would like to be a tester of products plz.

Dawn Enright 12/05/2014 11:07:14

Sorry but there is a printing error on page 30 of the May issue of tesco magazine it is under the juice bar heading - stating that one of the juices is 5 p ??? Im sure they are good value but not that good

Mary Tonkin 18/04/2014 12:35:33

Cookery recipes good. Although can't see how to enter The Woman in Black Competition - disappointing.

Susan Gilley, 16/04/2014 16:21:32

Still not got it right. Can't enter Woman in Black Theatre Break comp. I am not alone I see!

Julian 04/04/2014 18:21:28

Hi, I was recently sent a mission by a friend to collect a free tesco magazine. I came up empty handed and not being one to like a fail I thought I would get in touch and find out when the magazines go into stores each month? as all of my local tesco stores are void of magazines I am hoping I can get the jump on the next ones to come out... Maybe before my friend even realises I had to go to such lengths.

stuart fretwell 13/03/2014 16:05:50

A MORE THAN 'EVERYDAY' Jesus-like FACE DISCOVERED ON A SHEET OF TESCO 'EVERYDAY VALUE' KITCHEN ROLL Story & photos available from Rex Features. http://www.rexfeatures.com/livefeed/2014/03/01/face_of_jesus_appears_on_paper_towel,_portland Darned good kitchen roll, too!

Emily Kells 02/03/2014 20:59:20

Cant access competitions

roughley 01/03/2014 12:36:27

Where did u get eve Daniels dress February magazine

Julie Y 19/12/2013 15:26:22

Great all-year-round magazine for recipes, articles, hints and tips, coupons etc. Will there be a free 2014 calendar included with the next issue? The free 2013 calendar was very useful.

e j williams 03/12/2013 19:10:57

P Newport 01/11/2013 09:11:41

Any answers to all of the messages below? Where,How?

graham wakefield 26/10/2013 18:21:55

cant find the good stuff comps, lapland 1 of 7 breaks, or holiday to crete

Kevin shuck 23/10/2013 21:57:15

Trying to enter the competitions...........help can't find anywhere to do so

17/10/2013 21:19:50

Sharon Wood 13/10/2013 13:10:24

same question as everyone else, how do you enter the competitions

Gail Austin 08/10/2013 13:15:37

California competition??? How do I enter?

sandy jackson 06/10/2013 13:20:22

Where do you enter for the competitions?

Mr David Winter 05/10/2013 15:45:07

I too have been trying to find how to enter my details regarding the 'Fabulous Trip to California'.I was really surprised to read of other entrant's trying to find where to enter this competition.I gave up in the end.What a waste of my time.

Mr David Winter 05/10/2013 15:41:11

I too have been trying to find how to enter my details regarding the 'Fabulous Trip to California'.I was really surprised to read of other entrant's trying to find where to enter this competition.I gave up in the end.What a waste of my time.

04/10/2013 15:46:54

Anne Pargeter 02/10/2013 21:26:19

Great looking competitions - but how do you enter??????

sue gamblin 02/10/2013 14:29:41

\\\\\\\\\\\\\whats the point of putting in competitions in your magazine if you can not find how to enter them or have we got to be a mind reader!!!

claire courtney 02/10/2013 10:59:17

Details on how to enter competitions please!!! Closing on 18th Oct and cant find anything that lets me enter Glad to see others in same position......please can you respond Thanks

Lesley Tan 01/10/2013 12:53:41

Can't find the links to the competitions. It's not like sitting down and reading a magazine.

N.Kelly 01/10/2013 12:31:09

Yet again another tesco competition which is inaccesible. How does anyone ever enter your competitions as they are, in the main, impossible to find/access and when they do become available the site is closed down within minutes. If all tesco competitions are only open to tesco family and friends in a restricted window of opportunity you should say so and save us paying customers the bother of even trying.

N.Kelly 01/10/2013 12:29:04

Yet again another tesco competition which is inaccesible. How does anyone ever enter your competitions as they are, in the main, impossible to find/access and when they do become available the site is closed down within minutes. If all tesco competitions are only open to tesco family and friends in a restricted window of opportunity you should say so and save us paying customers the bother of even trying.

N.Kelly 01/10/2013 12:23:03

30/09/2013 12:28:42

R S MILLS 29/09/2013 01:59:31

Have been tying now for several hours to gain entry into your TRIP TO CALIFORNIA COMPETITION? without any success can you please enlighten me.

R S MILLS 29/09/2013 01:59:31

Have been tying now for several hours to gain entry into your TRIP TO CALIFORNIA COMPETITION? without any success can you please enlighten me.

28/09/2013 21:43:08

Anne Hutchinson 28/09/2013 16:26:58

Would like to enter the prize draw for the trip to California but no details online!

Peter Jones 27/09/2013 13:32:29

You are offering a "fabulous trip to California" to be won - where is the info on where to enter this competition?

Mrs E Elliott 27/09/2013 10:57:45

in the September magazine there was a leaflet from Graze snacks giving the chance to get a free box of snacks but when I entered the special code I was informed that this is not available in my country (Scotland)

mr prakas narayanan 25/09/2013 14:10:46

great magazine wider picture god to look at