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Business Life

As the only business-dedicated, inflight magazine in the world, Business Life is the essential executive toolkit for British Airways’ passengers.

 
 
BUSINESS LIFE info graphic

Readership

Business Life is read by a potential 1·4 million short-haul passengers every month, 611,000 of whom are ‘very senior business decision makers’ according to the European Marketing Survey 2012. This makes it the second largest business title among top British businessmen and women.

Business Life reaches an audience that is 53% larger than Management Today; and 84% larger than the Spectator (EMS 2012).

  • Business Life is one of the biggest business titles in Europe

  • Business Life is an essential executive toolkit for senior decision makers

Business life 3

Brand Equity

Not only do customers love reading Business Life, but they also tell us that it contributes to their positive opinion of British Airways, with readers showing a 6% uplift in positive sentiment towards the brand.

Awards Shortlists

APA awards (2010) – Best Travel and Leisure Title; Editor of the Year
APA awards (2012) – Best Travel and Leisure Title

  • The magazine and website are an essential executive toolkit for business travellers

It’s not like anything you can buy. I read it from cover to cover – it’s an excellent read.

— UK short-haul business traveller

Digital Offer

Launched in September 2009, the Business Life website features content from the magazine as well as online-exclusive business blogs. The site is supported by regular tweets through the British Airways’ Twitter feed and the content is also available in smartphone app form.

 

Website

www.babusinesslife.com

  • Business Life's DIY toolkit design is optimised across print, digital and social media

Get in touch

Commercial Director

— Justine Daly

020 7550 8000
Email Justine
Editor

— Tim Hulse

020 7550 8000
Email Tim
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