First Life

First Life is a bimonthly magazine produced exclusively for British Airways First customers. It is an eye-catching, original and bold publication that covers high-end and luxurious material.

First life 1

Smart Content

With its high-end advertising, editorial and design, First Life showcases the luxury lifestyle of BA’s elite audience. First Life’s iconic cover imagery is irresistible to passengers looking for an inflight read, while the editorial content offers the final word in luxury and decadence around the globe.

  • Luxury content and crisp design deliver a truly first class experience

I have absolute confidence in Cedar’s ability to tap into what really interests our customers and develop engaging cross content solutions.

— Anna West, Marketing Strategy and Planning Manager