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High Life

High Life is British Airways’ entertainment brand, with an onboard magazine, travel website, iPad app, social media content and inflight entertainment package.

 
 
 
 
 
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Readership

Every year, High Life magazine gets in front of almost 3 million people, who spend an average of 36 minutes reading it.

World Class Content

For nearly 40 years High Life has brought together some of the best editors, writers and photographers in the world, including Michael Palin, John Simpson and Rankin.

  • High Life delivers irreverent and witty content for the new generation of travellers

  • BA passengers spend an average of 36 minutes reading High Life magazine

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Digital Media

High Life’s website and mobile/tablet app make it possible for passengers to enjoy exclusive travel content away from the plane, with hotel, spa and restaurant reviews, celebrity interviews, videos and daily blogs.

Social Media

In 2013 we launched Perfect Day Live, where blogger Paul Steele was directed around the sights of Rome by people sending in suggestions on Twitter. The day was captured on YouTube, Facebook and Instagram.

High Life online features regular blogs, and content is shared through tweets on the British Airways Twitter feed.

  • High Life content is shared online, in an iPad app and through social media

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Customer Satisfaction

Readers tell us that the magazine makes them feel more positive towards the British Airways brand, with 32% saying it improves their opinion of BA, and 39% telling others about the articles, passing on the magazine, or recommending the airline.  

Awards Wins

VisitEngland Awards 2011 - Best Travel Article, Harland Miller
APA Awards 2010 – Best Travel and Leisure Title

 

  • Meet Generation Curious: Introducing the 21st century traveller

  • Video Content: Jammin’ with Jamaica’s Jolly Boys

I have absolute confidence in Cedar’s ability to tap into what really interests our customers, develop engaging cross-content solutions and leverage maximum commercial benefits.

— Anna West, Marketing Strategy and Planning Manager
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Regional Content

High Life South Africa continues to bring together noteworthy contributors and photographers, but with a distinctly African flavour and attitude. Available across the Comair fleet, roughly 50% of the editorial celebrates Southern Africa and the continent as a whole.

  • Smart content: 50% of High LIfe South Africa’s editorial is region-specific

Get in touch

Advertising

— Justine Daly

020 7550 8000
Email Justine
Editor

— Kerry Smith

020 7550 8000
Email Kerry
Tags
Ambient and experential sales London Digital Cape Town Leisure Print Social Media Mobile and tablet Multimedia sales Video Travel Events and campaigns Johannesburg British Airways
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