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Real Food

Real Food’s award-winning proposition enables Tesco to share its passion for food with its customers, both in store and online.

 
 
 
 
 
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Smart Content

Real Food reflects Tesco’s ‘Every Little Helps’ brand strategy, providing inspiration and helpful advice to make customers’ shopping and cooking simpler and more enjoyable.

 

Readership

Real Food magazine has a bigger ABC circulation than BBC Good Food, Olive, Sainsbury’s Magazine, Delicious and Waitrose Kitchen put together.

  • Real Food provides inspiration and helpful advice to make shopping and cooking more enjoyable

  • The first augmented reality version of Real Food launched in August 2012

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Success

Real Food works with the UK’s leading food writers, photographers and stylists to create inspiring content that can match the best on the newsstand and online. Seven out of 10 readers think Real Food is as good as a paid-for magazine.

  • Real Food videos help customers with their cooking and baking – making it simpler and more enjoyable

  • Our bank of 240 recipes and how-to videos attract over 35,000 views every month

I cut out all the recipes from every single issue of Real Food and put them in a folder, which has become the ultimate cookbook.

— Letter from a reader
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Digital Media

The Real Food website features over 6,000 recipes, while Real Food content is shared through regular themed ezines, a popular Twitter feed and Facebook page, Pinterest boards and a YouTube channel. And in 2012 we launched the first cover-to-cover augmented reality issue.

Award Wins

Best Digital Solution (Consumer) – APA Awards 2011

Website

http://realfood.tesco.com/

  • Real Food is optimised across desktop, mobile and tablet, as well as having a dedicated Twitter feed

  • Special Real Food ezines are also sent to customers to inspire them with seasonal food ideas

Get in touch

Editor

— Jenny McIvor

020 7550 8079
Email Jenny
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Digital Print Social Media Tesco Video Events and campaigns
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