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Tesco Magazine

Tesco magazine is one of the UK’s biggest lifestyle magazines, offering readers practical and inspiring ideas on everything from fashion and food to health and wellbeing.

 
 
 
 
 
Tesco Magazine 1

Readership

Tesco magazine is one of the UK’s biggest magazines, with a broad readership that includes over two million male readers. 

Smart Content

Customers love the content because it relates to their lives, from the Kids’ Book Club to readers’ fitness pledges. It’s proven to improve product sales and strengthen brand loyalty.

  • Tesco magazine offers inspiring and practical ideas for real living

  • The magazine features great articles across fashion, health, food, homes and entertainment

TESCO info graphic

Impact

Readers love the magazine, with 86% rating it ‘good’ or ‘excellent’, while average reading time is 38 minutes – well above the 24-minute industry norm. The magazine also delivers a commercial return, with a proven sales uplift on featured products.

Awards Shortlist

Best Consumer Publication (Retail) – APA Awards 2011

  • Video popularity is rising, with viewer numbers for 2012 already double the total for 2011

  • There are over 100 videos on Tesco magazine online, all designed to deliver fun and practical advice to readers

Cedar knows instinctively what we need and what we want to offer readers. We measure effectiveness carefully and the magazine more than succeeds on so many levels.

— Debbie Chernin, Publishing Manager for Tesco
Tesco Magazine 3

Digital Media

Tesco magazine online and mobile increases brand engagement through compelling digitally-optimised content, such as how-to videos, polls and exclusive online features.

 

Social Media

The @TescoMagazine Twitter account has more than 10,000 followers, while our widespread blogger outreach programme has secured extensive engagement among our target audience.

  • The Tesco magazine proposition is optimised across a full suite of digital media channels

  • We develop bespoke content specifically designed for children and families to enjoy

Tesco gift guide 1

Seasonal Content

The annual Christmas Gift Guide features over 600 products. Produced in interactive ezine format, the guide includes exclusive videos and a ‘wish list’ to complement the content.

Commercial Value

Customers are able to buy items directly through the ezine, or click through to the product range on the appropriate retail site.

Website

Visit the Gift Guide here.

  • The Christmas Gift Guide features over 600 seasonal products

  • The guide includes innovative ‘click to buy’ functionality, creating a direct link between content and sales

Get in touch

Editor

— Helen Johnston

020 7550 8000
Email Helen
Tags
London Leisure Print Fashion and lifestyle Social Media Mobile and tablet Retail Tesco Video Events and campaigns
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