Tesco Magazine

Tesco engages customers with an award-winning digital, social and print content portfolio, including the UK’s biggest food and lifestyle magazine.

 
 
 
 
 
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Readership

Tesco magazine is one of the UK’s biggest magazines, with a broad readership that includes over two million male readers. 

Smart Content

The magazine is focused around three pilars — food, family and living. It packs in ideas and features on everything customers need to enjoy great food experiences, from planning the weekly shop to cooking nutritious meals to share with friends and family. 

  • The magazine inspires customers across three core pillars — food, family and living.

  • The magazine goes out ten times a year.

Cedar info graphics REAL FOOD

Impact

Readers love the magazine, with 86% rating it ‘good’ or ‘excellent’, while average reading time is 38 minutes – well above the 24-minute industry norm. The magazine also delivers a commercial return, with a proven sales uplift on featured products.

Awards Shortlist

Best Consumer Publication (Retail) – APA Awards 2011

  • Provenance videos promote local growers

  • Interactive videos mean customers can click the visuals to choose what they want to find out about

Cedar knows instinctively what we need and what we want to offer readers. We measure effectiveness carefully and the magazine more than succeeds on so many levels.

— Debbie Chernin, Publishing Manager for Tesco
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Digital Media

Tesco magazine online and mobile increases brand engagement through augmented reality and compelling digitally-optimised content, such as interactie how-to videos, polls and exclusive online features.

Social Media

We create inspiring content for six social media channels — Pinterest, instagram, Twitter, Facebook, YouTube and Google+. The @TescoMagazine Twitter account has more than 20,000 followers, while our widespread blogger outreach programme has secured extensive engagement among our target audience.

  • The content proposition is optimised across the full suite of digital platforms

  • We develop bespoke content specifically designed for children and families to enjoy

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Seasonal Content

The annual Christmas Gift Guide features over 600 products. Produced in interactive ezine format, the guide includes exclusive videos and a ‘wish list’ to complement the content.

Commercial Value

Customers are able to buy items directly through the ezine, or click through to the product range on the appropriate retail site.

Website

Visit the Gift Guide here.

  • The Christmas Gift Guide features over 600 seasonal products

  • The guide includes innovative ‘click to buy’ functionality, creating a direct link between content and sales