Tesco Magazine survey

Reader Survey July / August 2008

Thank you for taking the time to complete the Tesco Magazine survey which will take you no longer than 5 to 10 minutes to complete. We value your opinion and want to make it even more interesting for you to read.
For taking part you will be entered into a prize draw for the chance to win
£100 of Tesco vouchers.
Your answers will not be taken into consideration when awarding the prize so please give us your honest views to help us to improve Tesco Magazine!

Firstly, we would like to know about your Tesco Magazine reading habits.
Tesco Magazine is published every other month. How often would you say you read Tesco Magazine?

Almost always (At least 3 issues out of 4)

Quite often (At least 1 issue out of 4)

Only occasionally (Less than 1 issue out of 4)

Not in the last 12 months

Thank you for taking the time to complete the survey,
however we only need to speak to recent readers of Tesco magazine.
Don't worry though, you will still be entered into the prize draw. Just fill in your contact details on the next page.

Have you read the most recent issue of Tesco Magazine (The front cover is shown)?

Yes

Don't know

Thinking about the most recent issue (July / August), what made you pick the magazine up? Please mark all that apply

The cover stood out

It was prominent in store

It was recommended by a friend

It was in the house so I read it

I always pick it up

	Other

You mentioned that the cover stood out as one of the reasons why you picked the magazine up. What specifically was it about the cover that made you pick the magazine up?

Liked the look of the cover

I wanted to try the recipes

The features mentioned on the cover were of interest to me

All of these statements apply

Other

What do you think about the cover of the most recent issue?

I like the look of the cover

I want to try the recipes

The features mentioned on the cover are of interest to me

All of these statements apply

Other

Which of the following have you done as a result of reading the most recent issue of the magazine?

Bought a featured food item

Bought a featured item of clothing

Bought a featured non-food

Cooked a recipe from the magazine

Visited the Tesco Magazine website

Found some useful advice, hints or tips

None of these

Thinking now about what you read in the most recent issue, how do you rate each of the following?

Green

Very good

Good

Average

Poor

Very poor

Don't know / did not read

What about each of the following from the most recent issue?

Travel Plans

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Thinking now about what you read in the most recent issue, how do you rate each of the following?

Treasure Hunts

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Thinking now about what you read in the most recent issue, how do you rate each of the following?
What about each of the following from the most recent issue?

Well Being (Family Health)

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Thinking now about what you read in the most recent issue, how do you rate each of the following?

In Season

Very good

Good

Average

Poor

Very poor

Don't know / did not read

What about each of the following from the most recent issue?

Alfresco Food

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Thinking now about what you read in the most recent issue, how do you rate each of the following?

Help!

Very good

Good

Average

Poor

Very poor

Don't know / did not read

And finally what did you think about the following three items from the most recent issue?

Wine

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Thinking now about what you read in the most recent issue, how do you rate each of the following?

One Great Idea

Very good

Good

Average

Poor

Very poor

Don't know / did not read

Why have you not read the most recent issue of Tesco Magazine?

Forgot to pick up a copy

Did not see a copy in store

I am not that interested

Too much of an advertisement for Tesco

Didn't find the last issue interesting

	Other

Roughly how long would you say you spend reading Tesco Magazine?

Less than 5 minutes

About 5 minutes

About 15 minutes

About 30 minutes

About an hour

Over one hour

Which of these best describes how you read Tesco Magazine?

Read it all in one go

Read some of it

Tend to pick it up more than once and dip in and out

	Other

Now thinking about future issues of Tesco Magazine, would you like to see more, less or about the same of the following items in future issues?
	More	Less	About the same	Don't know
Food products
Electrical products
Clothing
Home entertainment
Real life reader stories
Money-saving ideas
Celebrity interviews
Money off coupons
Recipes

Please let us know your other suggestions here.

	please specify

To what extent do you agree or disagree with the following statements?
	Strongly agree	Slightly agree	Neither agree or disagree	Slightly disagree	Strongly disagree	Don't know
I think the magazine is written for someone like me
The magazine is just as good as other magazines I buy
The magazine is a way of thanking me for my custom
The magazine provides helpful/interesting information
After picking up the magazine I feel more positive towards Tesco
I make recipes featured in the magazine
I have bought items featured in the magazine
I look forward to picking up the next issue
The magazine is a sales promotion/ad device for Tesco

We publish Tesco Magazine every other month. Would you like to see it more frequently?

No, keep it as it is (every other month)

Yes, more frequently (monthly)

Don't know

	Is there anything else you would like to tell us about Tesco Magazine, be it positive or negative we really would like to hear what you have to say. Please use the box below.

We'd like to ask a few questions about you

Are you...?

Male

Female

Are you currently?

Working full time (30+ hours a week)

Working part time

Not employed (Housewife etc)

Unemployed (Looking for work)

Student

Retired

Other (Please specify)

	please specify

	How many people are there in your household? For example, if there is just you and 1 child put 1 adult and 1 child Adults (16+)

	Children (0 - 15)

Do you have a Tesco Clubcard?

Yes

Don't know

	If you have your Clubcard to hand please enter the number below

	To be in with a chance of winning £100 of Tesco vouchers, we will need the following contact details from you
	Name
	House name or number
	Street
	Town / City
	Post Code
	Telephone number
	email address

At Tesco Magazine we really value your thoughts and opinions. So if you would like to be contacted in future with additional surveys about the magazine please mark the box below. Rest assured we will not contact you for any other reason and will not pass your details onto any third party.

Yes please contact me in the future with Tesco Magazine surveys

No please do not contact me in the future with Tesco Magazine surveys

Reader Survey July / August 2008

We'd like to ask a few questions about you

Thank you again for taking the time to complete the Tesco Magazine survey, your opinion is important to us. Good luck in the prize draw!