Tesco Magazine survey

Reader Survey July / August 2008

Thank you for taking the time to complete the Tesco Magazine survey which will take you no longer than 5 to 10 minutes to complete. We value your opinion and want to make it even more interesting for you to read.
For taking part you will be entered into a prize draw for the chance to win
£100 of Tesco vouchers.
Your answers will not be taken into consideration when awarding the prize so please give us your honest views to help us to improve Tesco Magazine!

Firstly, we would like to know about your Tesco Magazine reading habits.
Tesco Magazine is published every other month. How often would you say you read Tesco Magazine?

Almost always (At least 3 issues out of 4)

Quite often (At least 1 issue out of 4)

Only occasionally (Less than 1 issue out of 4)

Not in the last 12 months

Thank you for taking the time to complete the survey,
however we only need to speak to recent readers of Tesco magazine.
Don't worry though, you will still be entered into the prize draw. Just fill in your contact details on the next page.

Have you read the most recent issue of Tesco Magazine (The front cover is shown)?

Yes

Don't know

Thinking about the most recent issue (July / August), what made you pick the magazine up? Please mark all that apply

The cover stood out

It was prominent in store

It was recommended by a friend

It was in the house so I read it

I always pick it up

	Other

You mentioned that the cover stood out as one of the reasons why you picked the magazine up. What specifically was it about the cover that made you pick the magazine up?

Liked the look of the cover

I wanted to try the recipes

The features mentioned on the cover were of interest to me

All of these statements apply

Other