Cedar has made key new appointments to its leadership team, with Gina Roughan joining the agency from Zone as Global Content Director, while Rebekah Billingsley joins from Dentsu as Global Innovation Director.
Gina, who has been in digital customer experience and content for nearly two decades, joins from Zone where she was Content Partner, delivering customer-centric, multi-channel propositions for clients including Coca-Cola, Channel 4 Food, adidas, Aviva and Wellcome Trust. She will be working with Cedar’s creative teams to deliver truly innovative multi-platform content.
Gina said: “In today’s fragmented content agency landscape, Cedar has always stood apart with their unique combination of award-winning editorial expertise, a deep understanding of the customer and a commitment to genuinely effective, multi-channel solutions. It’s this commitment to their mantra ‘Big ideas, Smart content, Commercial success’ that has seen the agency build and maintain long-term, trusted relationships with some of the world’s biggest brands. The team’s passion for what they do has been tangible from my first day here, making this an incredible place to be; and I cannot wait to be part of the next step in the agency’s incredible growth journey.’
Joining Cedar’s leadership team as Global Innovation Director is Rebekah Billingsley, who will oversee strategy and insights for Tesco and lead digital transformation.
Rebekah joins from Dentsu where she was Head of Digital and Content Strategy at the John Brown agency.
She said: “I am absolutely thrilled to be joining Cedar at this really ambitious stage of their journey. They are bursting with talent, have the most enviable client list in the business, a unique position in the market and deliver real audience scale. To be asked to help them develop a transformational approach to content really is one of the most exciting remits I’ve been given.”
Gina and Rebekah will be based in Cedar’s London office. Cedar CEO Clare Broadbent said: “I am really excited by these key appointments to the leadership of the agency and it’s fantastic to have Gina and Rebekah join the Cedar family. Combining our existing senior talent with heavyweight industry experts of the calibre of Gina and Rebekah will not only benefit our clients but will also create opportunities for everyone at Cedar to learn and grow.”