Tesco wins a People’s Choice Award at the Best of Pinterest UK Awards 2017
8 FEBRUARY 2017
Cedar is proud to announce that Tesco has won a People’s Choice Award at the first ever Best of Pinterest UK Awards last week. Celebrating the top food and drink content on Pinterest in the UK, from indulgent recipes to midweek heroes, gongs were awarded for content that was not only visually beautiful but offered customers creative food solutions that were also attainable.
Tesco was awarded the gong for its sticky beef and cashews pin, which continues to be one of the highest performing recipes on its Pinterest channel. The brand was also listed in the top four content posts in the Health category for its toasted quinoa bowl with falafel, avocado and red cabbage salad.
Commenting on the win Alicia Howard, head of social media and digital content at Tesco said, ‘We are so pleased to receive an award in this new category which recognises the hard work that goes into delivering engaging content for our customers, and really fulfils our commitment to helping customers to enjoy cooking.’
Jessica Haigh, Tesco business director at Cedar said, ‘We are very proud of the achievements of the team and this win is testament to their continued work to offer Tesco customers the highest quality ideas combined with the most accessible experience.’