Machine Yearning: banking report
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Only 20% of customers think their bank talks to them like a human.
With financial businesses investing heavily in ‘conversational commerce’ – a term for tech that includes AI-enabled chatbots, voice assistants and messaging apps – it’s no wonder that the ‘personal’ has gone out of ‘banking’.
In our report, we uncover five ways financial institutions can re-humanise the relationship and give customers what they really want from their banks.
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