COMMERCE MEDIA

Unlock the Power of Your Audience

In today's dynamic advertising landscape, commerce media is a game-changer. It's where brands transform their existing customer engagement assets – such as loyalty data, in-store touchpoints, digital platforms and social footprint – into powerful advertising opportunities. Cedar Media works with brands like British Airways, Eurostar, and Iberia to build and optimise these commerce media networks, generating new revenue streams and enhancing customer experiences.

What is Commerce Media?

Commerce media is where brands unlock the power of the audiences to package advertising and engagement opportunities across their marketing channels. By behaving like a media owner and collaborating with a trusted partner like Cedar Media, brands can offer select advertisers and partners highly effective ways to reach their target audiences. This generates new revenue streams while enhancing the customer experience through relevant and engaging campaigns.

Commerce media is the fastest-growing digital media category in the UK, particularly across the retail, travel, and luxury sectors. This surge is driven by the ability of commerce media networks to target high-value audiences in captive, contextually relevant environments.

Commerce Media in Practice: Our Success Stories

Cedar Media has a proven track record of creating and managing successful commerce media networks for leading brands, delivering measurable ROI:

British Airways Media: a multichannel media portfolio engaging the world’s highest fliers across 14 touchpoints, including inflight tv, lounge experientials, CRM and Audience/Match targeting across digital media platforms.

Eurostar Media: a valuable media opportunity in prime Kings Cross locations, plus digital display and print opportunities through the much-loved Metropolitan magazine.

Iberia Media: a multichannel media portfolio engaging Iberia's loyal audiences.

Tesco: working with dunnhumby, Cedar creates creative solutions for partners and suppliers across the Tesco digital ecosystem.

Mandarin Oriental: targeting ultra-luxe global audiences with tailored, bespoke partner messaging served in-room and online.

How Cedar Media Helps You Succeed

For Brands: Monetise Your Reach & Data

  • Media evaluations: We bring expert tools to value the potential of your commerce media portfolio and identify scalable opportunities to grow revenue
  • Audience matching: Harnessing first-party data and clean-room technology, we generate new revenue streams in a way that is GDPR compliant.
  • Market-leading ad tech: Using our purpose-built platform Nexus, we make the end-to-end process of designing and optimising your media network easy.
  • Media sales solutions: from pitches and planning to creative solutions, our media experts are here to create and deliver on every media opportunity. 

For Advertisers: Reach Your Target Audience Effectively

  • Tailored media planning: We work with your brand to select the right commerce media mix to meet your marketing goals
  • Creative solutions: We know what creative works best in the spaces we manage, and build campaign assets that optimise performance
  • Insight and reporting: We show you how your campaigns delivered strong ROI, and how to enhance performance.

Ready to Grow Your Media Network Impact?

Whether you're an advertiser looking to reach high-value customers through commerce media, or a brand looking to upgrade your own commerce media capabilities, Cedar Media is your trusted partner.


Curious find out more? Contact us for a 45min discovery call.