Digital Advertising Director

Reporting to: Commercial Director

Place of work: Hybrid working (Central London, SE1) 

Role summary:

·       Managing and maximising sales revenue across Cedar’s digital sales inventory.

·       Personally selling the new 1st party data opportunity retargeting British Airways customers via Meta platforms – this will be your primary focus.

·       Champion the monetisation of BA’s 1st party data within the sales team. Help, motivate and inspire the team to ensure revenue and sell-through is maximised across the digital inventory.

·       Along with our Digital Commercial Lead, you will be responsible for the expansion of Cedar’s digital sales portfolio.

Current digital inventory comprises (1) BA Media: 1st party data retargeting across Meta’s channels, offsite display, email, native and display advertising on High Life Digital. https://www.bahighlife.com/  (2) Iberia Media: display on Iberia.com and native advertising on Iberia Plus.

Additional detail

The monetisation of British Airways customers’ 1st party data via Meta channels was introduced last October. Since launch we have run over 20 campaigns for brands such as: Estee Lauder, L’Oreal, Barclays, Uber, Visit Qatar, Samsonite and Visit Jersey. We are now looking to employ an Ad Director to take a strong lead on this new advertising opportunity to increase the volume of bookings and critically, to expand the monetisation of the 1st party data past Meta social platforms.

You will maximise your own personal sales of digital inventory and where apt sell across the whole Cedar portfolio, leveraging the valuable 1st party data inventory to drive incremental revenue. Your sales remit will be derived from your own lead sourcing, your ‘black book’ of contacts and we are open to you suggesting a collection of digital ad agencies which you can sell to.  

You will be responsible for defining and implementing the digital sales strategy for 2026 and beyond.

About Cedar

Cedar is an award-winning commercial and creative agency based in London. The sales team comprises 11 staff and sells multimedia across our clients’ media portfolios. Our clients include: British Airways, Iberia, Eurostar and Mandarin Oriental. The advertising portfolio includes: digital, print, TV, experiential, DOOH and sponsorship.

The sales team won a silver award for their sales efforts at this year’s CMA awards.

Candidate criteria

Strong background in digital sales and experience of monetising 1st party data.

Ad director experience, min 2 years. While no direct man-management is required in this role, experience of motivating, directing and inspiring other team members will be expected and assessed at interview.

Strong sales experience including lead sourcing, cold calling, proposal creation, presentation and negotiation.

Be able to demonstrate a view on how Cedar can develop its digital sales portfolio.

Illustrate a good understanding of the brands we should be targeting and why.

If you are interested in applying please send your CV to hannah.emery@omc.com