Nikon Pro
Inspiring Nikon professional photographers for over 20 years
The challenge
Nikon knows better than anyone that great photography makes for great content.
Our goal was to work with them to discover and share the best in Nikon photography with a worldwide audience of professional photographers using Nikon equipment. We needed to create a direct link between the brand and its customers, and reinforce the brand’s position as the world’s number one professional camera manufacturer.
The solution
We created Nikon Pro as the premier showcase for the very best Nikon photography and specialist camera techniques from around the world.
Now over 20 years old, Nikon Pro is a trusted worldwide brand. It is produced in five languages (English, French, German, Italian and Russian) and distributed to Nikon's most valuable customers in print and digital formats.
The refresh of the title in 2017 introduced a new look across all platforms. More space for stunning images allows for a deeper dive into 21st-century photography. New video content in the digital editions has boosted subscriber take-up of the format.
The details
With customer-focused product reviews, Nikon Pro is a key medium for showcasing the latest cameras and photo technology, along with work from the world's leading photographers. The digital editions feature exclusive videos demonstrating the latest Nikon DSLR moviemaking capabilities.
International editions of Nikon Pro are created by our in-house team of localisation experts, who ensure translated copy is not only correct in tone and length, but reads as if written in the native language.
'Nikon Pro is an essential marketing and communication platform for staying in touch with our dedicated and professional customers in Europe and worldwide. In both print and digital versions, the magazine is an informative, educational and entertaining source of inspiration for photographers who rely on Nikon to stay ahead of the game.’
The results
A recent reader survey showed that the Nikon Pro has an average read time of 52 minutes compared to an industry average of 25 minutes.
It is rated 'very good' or 'good' by 97% of readers, while two thirds of readers retain it for future reference.
As a result of reading Nikon Pro, 60% of readers have visited the Nikon website, 38% have purchased Nikon equipment, and 21% have followed one of Nikon’s social channels.
purchased Nikon equipment as a result of reading the magazine.
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Digital Magazine Awards
Customer magazine of the year 2016Nikon – Nikon ProNikon Pro was also commended in the Grand Prix category for the Best in Class Magazine.