Nikon Pro
Inspiring Nikon professional photographers for over 20 years
The challenge
Nikon knows better than anyone that great photography makes for great content.
Our goal was to work with them to discover and share in best in Nikon photography with a worldwide audience of professional photographers using Nikon equipment. We needed to create a direct link between the brand and its customers, and reinforce the brand’s position as the world’s number one professional camera manufacturer.
The solution
We created Nikon Pro as the premier showcase for the very best Nikon photography and specialist camera techniques from around the world.
Distributed to Nikon’s most valuable customers and produced in five languages in both print and tablet form, Nikon Pro’s has become a worldwide brand.
Now 20 years old, the refresh of the title in 2012 introduced video and audio content into the platform and boosted tablet subscriptions.
The details
A key medium for communicating the latest products and technology, Nikon Pro features customer-focused product pages as well as work from some of the world’s top photographers, including David Yarrow and Alberto Ghizzi Panizza. The tablet edition features exclusive images and videos, which demonstrate the latest Nikon DSLR movie-making capabilities.
The magazine is translated by our in-house team of localisation experts into German, French and Italian, as well as English and the tablet version is also available in Russian. Our in-house team of localisation experts ensure translated copy is not only correct in tone and length, but reads as if written in the native language.
‘Nikon Pro is an essential marketing platform for Nikon to communicate to its professional community, not only for EuAs a communication platform, Nikon Pro is essential for Nikon to stay in touch with our dedicated and professional customers, both in Europe and worldwide. The Nikon Pro Magazine (print and digital version) is an informative, educational and entertaining source of inspiration for photographers who rely on Nikon to stay ahead of the game.’
The results
A recent reader survey showed that the magazine has an average read time of 52 minutes compared to an industry average of 25 minutes.
And 97% of readers rate the magazine as good or very good, while two thirds of readers retain it for future reference.
As a result of reading Nikon Pro, 60% of readers have visited the Nikon website, 38% have purchased Nikon equipment, and 21% have followed one of Nikon’s social channels.
purchased Nikon equipment as a result of reading the magazine.
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Digital Magazine Awards
Customer magazine of the year 2016Nikon – Nikon ProNikon Pro was also commended in the Grand Prix category for the Best in Class Magazine.